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The marketing industry is turning to artificial intelligence (AI) as a way to save time and run smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.
If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging AI tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.
1. Jasper I(formerly known as Jarvis)
Key Features
- Trusted by over 50,000 marketers to create engaging marketing campaigns, ad copy, blog posts, and articles in minutes which would normally take hours or days. Special features:
- Blog posts are optimized for search engines and rank high on Google and other search engines. This is a huge plus for online businesses that want to generate traffic to their website through content marketing.
- 99.9% original content and ensures that all content they create will be original, so companies can focus on their online reputation rather than worrying about Google penalties for duplicate content.
- Long Article Writing – Jasper.ai is also good for long writing, allowing users to create articles of up to 10,000 words without any difficulty. This is ideal for businesses that want to produce in-depth content that will capture the attention of their audience.
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2. Personalization
Personalization is an AI-powered technology that helps you define and produce highly targeted sales and marketing campaigns by tracking which products and services your contacts are interested in at any given time. The platform uses an algorithm to identify the top three interests of each contact, which updates in real time based on recent location activity.
Key features
- Identifies your top three interests based on metrics such as time on page, recent visit, and frequency per contact
- Works with all ESP and CRM
- Easy to get up and running in days
- Enterprise-grade technology at a low cost for small and medium businesses
3. The Seventh Sense
Seventh Sense provides behavioral analytics that help you gain attention in your customers’ crowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally have higher open rates than others, you’ll never be able to say what time is best for each customer. Seventh Sense relieves you of the stress of having to figure out the perfect send time and day for your email campaigns. The AI-based platform determines the best email timing and frequency for each contact based on when the emails are opened. The tool is mainly geared towards HubSpot and Marketo customers
Key Features
- AI determines the best email sending time and frequency for each contact
- Connects to HubSpot and Marketo
4. The phrase
Phrasee uses artificial intelligence to help you write more effective subject lines. With an AI-driven natural language generation system, Phrasee uses data-driven insights to generate millions of natural-sounding transcription variants that match your brand voice. The model is comprehensive, which means that when you return results to Phrasee, the prediction model rebuilds so it can continually learn from your audience.
Key Features
- Instantly generates millions of brand compatible, human-looking copy variants
- Creates custom language models for each client
- It learns what your audience responds to and rebuilds the prediction model each time
5. Hubspot Seo
HubSpot Search Engine Optimization (SEO) is an all-in-one tool for the human content team. It uses machine learning to determine how search engines understand and rank your content. HubSpot SEO helps you improve your search engine rankings and outperform your competitors. Search engines reward websites that organize their content around core topics or groups of topics. HubSpot SEO helps you discover and rank for topics that matter most to your business and your customers.
Key Features
- It helps you discover and rank the topics that people are searching for
- Provides suggestions for your topic groups and related topics
- It integrates with all of HubSpot’s other content tools to help you create a comprehensive content strategy
6. The AI is evolving
When you’re limited to testing two variables against each other at once, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the best performing concepts, combine them with each other, and iterate the process to achieve the best site experience.
Key Features
- Determines which content provides the best performance
- It allows you to test multiple ideas in one experiment instead of having to run many single tests over a long period
- It allows you to try out all your ideas across multiple pages to improve the complete conversion path
- Offers visual and code editors
7. Acrolinix
Acrolinx is a content alignment platform that helps brands expand the scope and improve the quality of their content. It’s geared toward enterprises—its major clients include big brands like Google, Adobe, and Amazon—to help them scale their writing efforts. Instead of spending time hunting down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all in one place. You start by defining your preferences for style, grammar, tone of voice, and use of company words. Then, Acrolinx checks and rates your existing content to find what works and suggests areas for improvement. The platform provides real-time guidance and suggestions for improving writing and strengthening weak pages.
Key Features
- Reviews and evaluates existing content to ensure it aligns with your branding guidelines
- Looks for opportunities to improve your content and uses automation to shorten your editing process.
- It integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.
8. MarketMuse
MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends which keywords you should look for if you want to own specific topics. It also identifies gaps and opportunities for new content and prioritizes them by their potential impact on your rankings. The algorithm compares your content against thousands of articles on the same topic to detect what is missing from your site.
Key Features:
- The built-in editor shows how in-depth your topic is covered and what needs improvement
- Looks for gaps and opportunities to create new content, prioritized by their potential impact and your chance of ranking
9. Co-pilot
Copilot is a set of tools that help e-commerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, retrieve carts, and send updates or reminders directly through Messenger.
Key Features:
- Directly integrate Facebook Messenger with your website, including chat history and recent interactions for a seamless customer service experience
- Run drip messaging campaigns to keep customers engaged with your brand
- Send abandoned carts, out of stock, restocking, pre-order, order status and shipment notifications to contacts
- Send branded images, promotional content, or coupon codes to those who sign up
- Collect post-purchase feedback, reviews, and customer insight
- Show social proof on your website with a widget, or push automated Facebook posts sharing your recent purchases
- Display a promotional banner on your website to instantly capture contacts
10. YouTube
Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies the main topics customers mention about your products – and their feelings about them. The AI engine extracts relevant reviews from previous buyers and displays them in smart screens to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control rather than manually reviewing each post.
Key Features:
- It makes it easier for shoppers to filter reviews and find the exact information they’re looking for
- Analyzes customer opinions and feelings to help you improve your products
- It integrates with most of the leading e-commerce platforms, including BigCommerce, Magento, and Shopify.
11. Albert Ai
Albert is a self-learning program that automates the creation of marketing campaigns for your brand. It independently analyzes massive amounts of data to run optimized campaigns, allowing you to feed your own creative content and target markets, then uses data from its database to identify key characteristics for a serious buyer. Albert identifies leads that match those attributes, and runs test campaigns on a small group of clients—with results refined by Albert himself—before launching them on a larger scale.
Albert plugs into your existing marketing technology stack, so you can still access your accounts, ads, search, social media, and more. Track and reference Albert Maps to your source of truth so you can identify the channels that drive your business.
Key Features:
- It breaks down large amounts of data to help you customize campaigns
- Plug it into your marketing technology stack and it can be used across various media outlets, including email, content, paid media, and mobile.
The final say
There are many tools and companies that offer AI tools, but this is a small list of resources that we have found useful. If you have any other suggestions, feel free to share them in the comments below this article. With marketing developing at a rapid pace, new marketing strategies that we haven’t dreamed of until now will be invented. But for now, this list should give you a good starting point on your way to implementing AI in your marketing mix.
Note: This article contains affiliate links, which means we make a small commission if you purchase any premium plan from our link.