RIYADH: French luxury jewelry brand Van Cleef & Arpels is holding an exhibition in Riyadh featuring creations formerly owned by Elizabeth Taylor, Grace Kelly, Queen Nazli of Egypt and Princess Fawzia.
The exhibition “Van Cleef & Arpels: Time, Nature and Love”, hosted by the National Museum of Saudi Arabia, opened its doors to the public on January 19 and will run for three months.
The immersive exhibition invites attendees to explore the world of Van Cleef & Arpels, showcasing the bespoke craftsmanship, pioneering designs and art that have marked the history of the fine jewelry house.
This exhibition, the first of its kind in the Kingdom, includes about 280 pieces of jewelry, watches and valuables that have been created since the founding of the house in 1906. These rare creations were carefully selected under the supervision of Alba Cappeleri, Professor of Jewelry Design at Milan Polytechnic University and President of the Milan Fashion Institute. The collection is designed according to three sections dedicated to the concepts of time, nature and love.
Nicholas Boss, President and CEO of Van Cleef & Arpels, told Arab News: “What I really expect and look forward to doing with the Museum team is catering to a very wide audience. So not just connoisseurs of jewelry or connoisseurs of jewelry but really anyone who is curious about jewelry and decorative arts.
Boss said that the message that Van Cleef & Arpels would like to convey through this collaboration is that jewelry is a magical and exciting art form.
“Regardless of value, price, and rarity, you see an expression of craftsmanship, the beauty of stones, great inspiration, and dialogue with other forms of art and culture that are sometimes unexpected,” added Boss.
Along with fine jewelry, more than 90 archival documents, sketches, and gouache designs are on display.
The Director General of the National Museum of the Kingdom of Saudi Arabia, Laila Al-Fadagh, told Arab News that this cooperation between the museum and the jewelry house stems from a common vision and interest.
We have year-long programs… We want to welcome everyone.
Layla Al-FadaghDirector General of the Saudi National Museum
“Van Cleef & Arpels is amazing at preserving their archival pieces, and they’re amazing at promoting them. And that’s something museums do, and that commonality is what encouraged this partnership,” Al Fadagh said.
In addition to the wide range of timeless pieces, the exhibition reaffirms some of Van Cleef & Arpels’ core values, particularly creativity, transmission and education, through an extensive program that includes talks with regional and international speakers, workshops for adults and children alike, as well as educational activities. other interactive.
Al-Fadagh told Arab News, “The programs will not end with this exhibition. We have year-long programs, and I want everyone to feel comfortable and excited about visiting us because we want to welcome everyone.”
L’ECOLE, the School of Jewelry Arts, supported by Van Cleef & Arpels, will offer courses, workshops and talks given by its professors on the following topics: “Nature: Inspiration for Architecture”, “The Secret Language of Flowers” and “The Philosophy Behind Love.” Many famous international speakers were also asked to give lectures: “Saudi Arabia’s Influence on the Domestic Industry” and “Secrets of Passionate Jewelry”.
Van Cleef & Arpels was founded at 22 Place Vendome in Paris in 1906, following the marriage of diamond cutter Alfred Van Cleef to Estelle Arpels in 1895. Van Cleef & Arpels perpetuates a distinctive style that has produced many signatures. Among them are the Mystery Set technology, minaudiere, convertible zipper closure and Alhambra design.